Playbook
How ABA agencies actually fill a caseload.
Practice management software covers operations. Almost nobody writes about growth. This is the part that decides whether your schedule has holes in it.
- How to get more ABA referralsThe four sources that produce almost all ABA referral volume, why the pediatrician has a problem you can solve, and why cold email on its own underperforms.
- A pediatrician outreach playbookThe operational version: how to tier your target list, find the right person inside a practice, the four-touch quarterly sequence, and what to measure.
- Outreach email templatesFive copy-paste templates for pediatric practices, diagnosing clinicians, follow-ups, quarterly capacity updates, and reciprocal therapy referrals.
The four rules with real teeth.
Referral marketing in healthcare is lawful and standard. These are the lines that are not worth testing.
- Never pay a referral source
- No fee, no percentage, no gift card, no volume-linked gift. Paying for healthcare referrals is a federal crime under the Anti-Kickback Statute, and state all-payer laws reach private insurance too. Every enforcement case on record involves someone actually paying someone.
- Carry your address and a real opt-out
- CAN-SPAM requires a truthful subject line, your practice's physical postal address, and a working opt-out that you honor, in every commercial email. Penalties are assessed per message.
- Never fake a reply thread
- A subject line starting with "Re:" on a first contact misrepresents the message. State email statutes penalize exactly this.
- Send from your practice domain
- Google's sender policies can suspend a personal account doing volume outreach, and you lose the mailbox along with the campaign.
This is general information about marketing practice, not legal advice. Your own counsel knows your state.
Start with your own referral map.
Type a ZIP code and see every pediatrician, school, and therapy practice near you that could send you clients. Free, no card.